Progress happens in good company.

We help CEOs and CMOs turn strategy into sustained growth.

The Company We Keep

The brands and organizations our team has led work inside.

Companies don't lose momentum because they lack ambition.

They lose it because the people, the story, and the systems
stop reinforcing each other.
Marketing does more, but sees less impact.
Leaders carry the weight of decisions without the clarity
to move confidently.
Progress stalls not from a lack of effort —
but from the absence of coherence.
We've been inside organizations at their best
and at their breaking points.
We've run brands under pressure,
guided communications through uncertainty,
and led marketing when reputation and growth were on the line.
We know the truth leaders rarely say out loud:
the work gets harder when the company isn't working together.
That's why we built In Good Company
so brands perform,
teams move with confidence,
and growth has a foundation beneath it.

AI improves your company's IQ.
We improve your company's EQ.

AI replaces tasks. It scales analysis. It generates content at speed.
But IQ without EQ creates a new kind of dysfunction —
analysis paralysis, misalignment at speed, and content without coherence.

The organizations that win pair IQ gains with the emotional intelligence
to stay aligned. That's where we come in.

What We Do

We help CEOs and CMOs turn strategy into sustained growth.

Clarify the system behind growth

We bring clarity to strategy, story, and priorities so leadership and teams are aligned on what matters most.

Activate growth through execution

We help design and execute go-to-market plans, partnerships, and marketing systems that turn direction into movement.

Strengthen the organization to sustain momentum

We work alongside leaders to improve decision-making, collaboration, and operating rhythm so progress compounds over time.

Agencies deliver campaigns. Consultants deliver decks. We deliver momentum.

Why Us
  1. We build brands that perform.

    We align strategy, story, marketing, partnerships, and culture to drive growth and credibility.

  2. We bring commercial rigor to creative work.

    We've sat in the seat. We understand the pressures, the politics, the P&L — and we solve for what actually moves the numbers.

  3. We work at the intersections.

    Brand × Marketing × Growth × Reputation × Culture. Few partners operate credibly across the full system. We do.

  4. We embed, not observe.

    We work alongside leaders — keeping experts at the core and delivering with depth.

  5. We create momentum that compounds.

    Every engagement unlocks clarity, unity, and the first proof of progress.

How We Work

  • We design engagements around outcomes, not hours.
  • Every project includes a first proof of progress.
  • We integrate with your team — not around it.
  • We move fast, with intention and seniority.
  • We leave the organization stronger than we found it.
Who We Are

An embedded team of senior operators who've led inside Fortune 50s, high-growth innovators, and mission-driven organizations.

Greg Skasko, Founder & CEO

Greg Skasko

Founder & CEO

"Strategy without execution is a hobby. I build things that move."

Multi-venture builder across sports, media, and technology. 11+ years at AT&T in AVP and Director roles leading sponsorship strategy, entertainment marketing, and gaming initiatives. Founded IGC because companies grow when their people, story, and systems work together.

LinkedIn
Sarah Groves, Strategy & Brand

Sarah Groves

Strategy & Brand

"Clarity is the most undervalued business advantage. I make the complex simple — and the simple powerful."

20+ years transforming brands and driving growth for Fortune 50 and high-growth companies including AT&T, ExxonMobil, and MoneyGram. Trusted advisor to CEOs and boards on brand repositioning, reputation management, and growth acceleration.

LinkedIn
Eric Fernandez, Partnerships & Commercial Strategy

Eric Fernandez

Partnerships & Commercial Strategy

"The best partnerships aren't sold. They're built — with clarity, structure, and the right people in the room."

25+ years guiding partnerships and go-to-market for Fortune-level organizations. Former Executive Director of Global Sponsorships at AT&T and senior executive at MediaLink. Co-founded SportsDesk Media (acquired by Legends) and Brazos Innovation Partners.

LinkedIn
Ryan Luckey, Sponsorship & Brand Marketing

Ryan Luckey

Sponsorship & Brand Marketing

"Sponsorships should be growth engines, not line items. I help brands make their partnerships work harder."

20+ years of sponsorship leadership at Goldman Sachs, AT&T, and Molson Coors. Under his leadership, AT&T earned Sports Business Journal's 'Sports Sponsor of the Year.' Adjunct professor at SMU and frequent speaker at CES, ANA, and SBJ events.

LinkedIn
Roger Ferris, Creative Direction & Brand Experience

Roger Ferris

Creative Direction & Brand Experience

"Great design makes the invisible visible. I build brands you can see, touch, and remember."

20+ years designing brand expression and experience across physical and digital platforms. His work for AT&T includes the brand identity for AT&T Stadium and the award-winning AT&T Discovery District in downtown Dallas.

LinkedIn
Catalina Villegas, Culture, DEI & Community Strategy

Catalina Villegas

Culture, DEI & Community Strategy

"Culture isn't a program. It's the system that determines whether everything else works."

Former Director of DEI at Major League Baseball, where she led cultural engagement and career development across the league. Previously VP of Multicultural Marketing at LST Marketing, driving sponsorship revenue for Fortune 1000 brands. Fluent in Spanish and English.

LinkedIn
Pierre Scholz, Sports Marketing & Brand Activation

Pierre Scholz

Sports Marketing & Brand Activation

"Sport opens markets, represents communities, and connects people. I build the stories that make that real."

21+ years of global marketing and sports activation experience. Senior Sports Marketing Manager at Red Bull, leading campaigns across the Americas — from athlete management and event production to consumer activations and storytelling.

LinkedIn
Gabriela Bucio Andersson, Communications & Public Relations

Gabriela Bucio Andersson

Communications & Public Relations

"Reputation is built in the moments that matter most. I help leaders show up ready."

20+ years shaping brand reputation for global companies. Currently advises Carnival Corporation, Nestlé, and NASCAR on media strategy and crisis communications. Previously led national campaigns and crisis response at AT&T and directed The Home Depot's sponsorship strategy.

LinkedIn

Let's move your company forward — together.

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[email protected] Dallas, TX

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