Clarify the system behind growth
We bring clarity to strategy, story, and priorities so leadership and teams are aligned on what matters most.
We help CEOs and CMOs turn strategy into sustained growth.
The brands and organizations our team has led work inside.
Companies don't lose momentum because they lack ambition.
AI replaces tasks. It scales analysis. It generates content at speed.
But IQ without EQ creates a new kind of dysfunction —
analysis paralysis, misalignment at speed, and content without coherence.
The organizations that win pair IQ gains with the emotional intelligence
to stay aligned. That's where we come in.
We help CEOs and CMOs turn strategy into sustained growth.
We bring clarity to strategy, story, and priorities so leadership and teams are aligned on what matters most.
We help design and execute go-to-market plans, partnerships, and marketing systems that turn direction into movement.
We work alongside leaders to improve decision-making, collaboration, and operating rhythm so progress compounds over time.
Agencies deliver campaigns. Consultants deliver decks. We deliver momentum.
We build brands that perform.
We align strategy, story, marketing, partnerships, and culture to drive growth and credibility.
We bring commercial rigor to creative work.
We've sat in the seat. We understand the pressures, the politics, the P&L — and we solve for what actually moves the numbers.
We work at the intersections.
Brand × Marketing × Growth × Reputation × Culture. Few partners operate credibly across the full system. We do.
We embed, not observe.
We work alongside leaders — keeping experts at the core and delivering with depth.
We create momentum that compounds.
Every engagement unlocks clarity, unity, and the first proof of progress.
How We Work
An embedded team of senior operators who've led inside Fortune 50s, high-growth innovators, and mission-driven organizations.
Founder & CEO
"Strategy without execution is a hobby. I build things that move."
Multi-venture builder across sports, media, and technology. 11+ years at AT&T in AVP and Director roles leading sponsorship strategy, entertainment marketing, and gaming initiatives. Founded IGC because companies grow when their people, story, and systems work together.
LinkedInStrategy & Brand
"Clarity is the most undervalued business advantage. I make the complex simple — and the simple powerful."
20+ years transforming brands and driving growth for Fortune 50 and high-growth companies including AT&T, ExxonMobil, and MoneyGram. Trusted advisor to CEOs and boards on brand repositioning, reputation management, and growth acceleration.
LinkedInPartnerships & Commercial Strategy
"The best partnerships aren't sold. They're built — with clarity, structure, and the right people in the room."
25+ years guiding partnerships and go-to-market for Fortune-level organizations. Former Executive Director of Global Sponsorships at AT&T and senior executive at MediaLink. Co-founded SportsDesk Media (acquired by Legends) and Brazos Innovation Partners.
LinkedInSponsorship & Brand Marketing
"Sponsorships should be growth engines, not line items. I help brands make their partnerships work harder."
20+ years of sponsorship leadership at Goldman Sachs, AT&T, and Molson Coors. Under his leadership, AT&T earned Sports Business Journal's 'Sports Sponsor of the Year.' Adjunct professor at SMU and frequent speaker at CES, ANA, and SBJ events.
LinkedInCreative Direction & Brand Experience
"Great design makes the invisible visible. I build brands you can see, touch, and remember."
20+ years designing brand expression and experience across physical and digital platforms. His work for AT&T includes the brand identity for AT&T Stadium and the award-winning AT&T Discovery District in downtown Dallas.
LinkedInCulture, DEI & Community Strategy
"Culture isn't a program. It's the system that determines whether everything else works."
Former Director of DEI at Major League Baseball, where she led cultural engagement and career development across the league. Previously VP of Multicultural Marketing at LST Marketing, driving sponsorship revenue for Fortune 1000 brands. Fluent in Spanish and English.
LinkedInSports Marketing & Brand Activation
"Sport opens markets, represents communities, and connects people. I build the stories that make that real."
21+ years of global marketing and sports activation experience. Senior Sports Marketing Manager at Red Bull, leading campaigns across the Americas — from athlete management and event production to consumer activations and storytelling.
LinkedInCommunications & Public Relations
"Reputation is built in the moments that matter most. I help leaders show up ready."
20+ years shaping brand reputation for global companies. Currently advises Carnival Corporation, Nestlé, and NASCAR on media strategy and crisis communications. Previously led national campaigns and crisis response at AT&T and directed The Home Depot's sponsorship strategy.
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