In Good Company Advisors

The Company We Keep

Where our team has led.

AT&T Goldman Sachs ExxonMobil Red Bull Major League Baseball NASCAR Nestlé Carnival Corporation Marriott International American Airlines The Home Depot Molson Coors Dallas Cowboys MoneyGram MLS MediaLink SMU Baylor University Sports Business Journal Legends AT&T Goldman Sachs ExxonMobil Red Bull Major League Baseball NASCAR Nestlé Carnival Corporation Marriott International American Airlines The Home Depot Molson Coors Dallas Cowboys MoneyGram MLS MediaLink SMU Baylor University Sports Business Journal Legends

AI improves your company's IQ.
We improve your company's EQ.

AI replaces tasks. It scales analysis. It generates content at speed. But IQ without EQ creates a new kind of dysfunction — analysis paralysis, misalignment at speed, and content without coherence.

The organizations that win pair IQ gains with the emotional intelligence to stay aligned. That's where we come in.

What We Do

We help CEOs and CMOs turn strategy into sustained growth.

Clarify the system behind growth

We bring clarity to strategy, story, and priorities so leadership and teams are aligned on what matters most.

Activate growth through execution

We help design and execute go-to-market plans, partnerships, and marketing systems that turn direction into movement.

Strengthen the organization to sustain momentum

We work alongside leaders to improve decision-making, collaboration, and operating rhythm so progress compounds over time.

Agencies deliver campaigns. Consultants deliver decks.
We deliver momentum.

We've been inside organizations at their best and at their breaking points.

We've run brands under pressure, guided communications through uncertainty, and led marketing when reputation and growth were on the line. That's why we built In Good Company.

Who We Are

An embedded team of senior operators who've led inside Fortune 50s, high-growth innovators, and mission-driven organizations.

Gabriela Bucio Andersson

Communications & PR

"Reputation is built in the moments that matter most. I help leaders show up ready."

20+ years shaping brand reputation for global companies. Currently advises Carnival Corporation, Nestlé, and NASCAR on media strategy and crisis communications. Previously led national campaigns and crisis response at AT&T.

Eric Fernandez

Partnerships & Commercial Strategy

"The best partnerships aren't sold. They're built — with clarity, structure, and the right people in the room."

25+ years guiding partnerships and go-to-market for Fortune-level organizations. Former Executive Director of Global Sponsorships at AT&T and senior executive at MediaLink. Co-founded SportsDesk Media (acquired by Legends).

Roger Ferris

Creative Direction & Brand Experience

"Great design makes the invisible visible. I build brands you can see, touch, and remember."

20+ years designing brand expression and experience across physical and digital platforms. His work for AT&T includes the brand identity for AT&T Stadium and the award-winning AT&T Discovery District in downtown Dallas.

Sarah Groves

Strategy & Brand

"Clarity is the most undervalued business advantage. I make the complex simple — and the simple powerful."

20+ years transforming brands and driving growth for Fortune 50 and high-growth companies including AT&T, ExxonMobil, and MoneyGram. Trusted advisor to CEOs and boards on brand repositioning and growth acceleration.

Ryan Luckey

Sponsorship & Brand Marketing

"Sponsorships should be growth engines, not line items. I help brands make their partnerships work harder."

20+ years of sponsorship leadership at Goldman Sachs, AT&T, and Molson Coors. Under his leadership, AT&T earned Sports Business Journal's 'Sports Sponsor of the Year.' Adjunct professor at SMU.

Pierre Scholz

Sports Marketing & Brand Activation

"Sport opens markets, represents communities, and connects people. I build the stories that make that real."

21+ years of global marketing and sports activation experience. Senior Sports Marketing Manager at Red Bull, leading campaigns across the Americas — from athlete management to consumer activations and storytelling.

Greg Skasko

Principal

"Strategy without execution is a hobby. I build things that move."

Multi-venture builder across sports, media, and technology. 11+ years at AT&T in AVP and Director roles leading sponsorship strategy, entertainment marketing, and gaming initiatives. Founded IGC because companies grow when their people, story, and systems work together.

Catalina Villegas

Culture, DEI & Community Strategy

"Culture isn't a program. It's the system that determines whether everything else works."

Former Director of DEI at Major League Baseball, where she led cultural engagement and career development across the league. Previously VP of Multicultural Marketing at LST Marketing. Fluent in Spanish and English.

How We Work

We design engagements around outcomes, not hours.
Every project includes a first proof of progress.
We embed leadership at multiple layers across your organization.
We move fast, with intention and seniority.
We tie our success to yours. When we build value together, we participate in the upside.
We leave the organization stronger than we found it.

Let's move your company forward — together.

Or skip the form — book a conversation directly.

Book an Intro Call

hello@ingoodcoadvisors.com
Dallas, TX

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