The Company We Keep
Where our team has led.
We improve your company's EQ.
AI replaces tasks. It scales analysis. It generates content at speed.
But IQ without EQ creates a new kind of dysfunction — analysis paralysis,
misalignment at speed, and content without coherence.
The organizations that win pair IQ gains with the emotional intelligence
to stay aligned. That's where we come in.
What We Do
We help CEOs and CMOs turn strategy into sustained growth.
Clarify the system behind growth
We bring clarity to strategy, story, and priorities so leadership and teams are aligned on what matters most.
Activate growth through execution
We help design and execute go-to-market plans, partnerships, and marketing systems that turn direction into movement.
Strengthen the organization to sustain momentum
We work alongside leaders to improve decision-making, collaboration, and operating rhythm so progress compounds over time.
Agencies deliver campaigns. Consultants deliver decks.
We deliver momentum.
We've been inside organizations at their best and at their breaking points.
We've run brands under pressure, guided communications through uncertainty, and led marketing when reputation and growth were on the line. That's why we built In Good Company.
Who We Are
An embedded team of senior operators who've led inside Fortune 50s, high-growth innovators, and mission-driven organizations.
Gabriela Bucio Andersson
Communications & PR
"Reputation is built in the moments that matter most. I help leaders show up ready."
Eric Fernandez
Partnerships & Commercial Strategy
"The best partnerships aren't sold. They're built — with clarity, structure, and the right people in the room."
Roger Ferris
Creative Direction & Brand Experience
"Great design makes the invisible visible. I build brands you can see, touch, and remember."
Sarah Groves
Strategy & Brand
"Clarity is the most undervalued business advantage. I make the complex simple — and the simple powerful."
Ryan Luckey
Sponsorship & Brand Marketing
"Sponsorships should be growth engines, not line items. I help brands make their partnerships work harder."
Pierre Scholz
Sports Marketing & Brand Activation
"Sport opens markets, represents communities, and connects people. I build the stories that make that real."
Greg Skasko
Principal
"Strategy without execution is a hobby. I build things that move."
Catalina Villegas
Culture, DEI & Community Strategy
"Culture isn't a program. It's the system that determines whether everything else works."
How We Work
- We design engagements around outcomes, not hours.
- Every project includes a first proof of progress.
- We embed leadership at multiple layers across your organization.
- We move fast, with intention and seniority.
- We tie our success to yours. When we build value together, we participate in the upside.
- We leave the organization stronger than we found it.
Let's move your company forward — together.
Or skip the form — book a conversation directly.
Book an Intro Call
hello@ingoodcoadvisors.com
Dallas, TX
Thanks.
We'll be in touch.