Progress happens
in good company.
We help CEOs and CMOs turn strategy into sustained growth.
We help CEOs and CMOs turn strategy into sustained growth.
The Company We Keep
Companies don't lose momentum because they lack ambition.
They lose it because the people, the story, and the systems stop reinforcing each other.
Marketing does more, but sees less impact. Leaders carry the weight of decisions without the clarity to move confidently. Progress stalls not from a lack of effort — but from the absence of coherence.
We've been inside organizations at their best and at their breaking points. We've run brands under pressure, guided communications through uncertainty, and led marketing when reputation and growth were on the line.
That's why we built In Good Company —
so brands perform, teams move with confidence,
and growth has a foundation beneath it.
What We Do
We bring clarity to strategy, story, and priorities so leadership and teams are aligned on what matters most.
We help design and execute go-to-market plans, partnerships, and marketing systems that turn direction into movement.
We work alongside leaders to improve decision-making, collaboration, and operating rhythm so progress compounds over time.
Agencies deliver campaigns. Consultants deliver decks.
We deliver momentum.
Who We Are
An embedded team of senior operators who've led inside Fortune 50s, high-growth innovators, and mission-driven organizations.
Greg Skasko
Founder & CEO
"Strategy without execution is a hobby. I build things that move."
LinkedIn →Sarah Groves
Strategy & Brand
"Clarity is the most undervalued business advantage. I make the complex simple — and the simple powerful."
LinkedIn →Eric Fernandez
Partnerships & Commercial Strategy
"The best partnerships aren't sold. They're built — with clarity, structure, and the right people in the room."
LinkedIn →Ryan Luckey
Sponsorship & Brand Marketing
"Sponsorships should be growth engines, not line items. I help brands make their partnerships work harder."
LinkedIn →Roger Ferris
Creative Direction & Brand Experience
"Great design makes the invisible visible. I build brands you can see, touch, and remember."
LinkedIn →Catalina Villegas
Culture, DEI & Community Strategy
"Culture isn't a program. It's the system that determines whether everything else works."
LinkedIn →Pierre Scholz
Sports Marketing & Brand Activation
"Sport opens markets, represents communities, and connects people. I build the stories that make that real."
LinkedIn →Gabriela Bucio Andersson
Communications & Public Relations
"Reputation is built in the moments that matter most. I help leaders show up ready."
LinkedIn →How We Work
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