Where IQ
meets EQ.
A boutique advisory firm built at the intersection of sports, entertainment, and culture.
Brands & Properties We've Worked With
IQ meets EQ.
We believe the best advisory work happens when analytical rigor meets genuine relationship intelligence. The deals that matter most aren't won by spreadsheets alone — they're earned through trust, access, and a deep understanding of what makes people say yes.
In Good Company was built to operate at that intersection. We bring the data literacy of global consulting, the relationship capital of decades in sports and entertainment, and the creative instincts of people who love this industry.
Services
What We Do
Partnership Strategy
We help brands identify, evaluate, and structure high-value partnerships across sports, entertainment, and culture — from naming rights to integrated activations.
Business Development
We open doors that are otherwise closed. Our relationships span leagues, teams, agencies, and brands — and we use them to move conversations forward with velocity and credibility.
Advisory & Consulting
From organizational strategy to revenue model design, we embed as trusted advisors for properties and brands navigating growth, transition, or transformation.
Every engagement is bespoke. We don't do boilerplate.
Our Belief
"The best partnerships aren't found.
They're architected."
We exist for the work that requires more than a pitch deck — the relationships worth building over years, the deals that reshape industries, the moments where who you know and how you think are the only things that matter.
The People
In Good Company
Greg Skasko
Founder & CEO
Two decades building sponsorship and advisory infrastructure across the sports and entertainment ecosystem.
Greg founded In Good Company after senior roles at some of the most recognized organizations in sports and entertainment. He brings a rare combination of analytical rigor and genuine relationship capital to every engagement.
His career spans work with Fortune 500 brands, major sports leagues, and global entertainment properties — negotiating partnerships that have redefined what's possible at the intersection of commerce and culture.
Team Member
Senior Advisor
Senior advisor with deep expertise in brand strategy and partnership activation across major sports properties.
Extended bio coming soon.
Team Member
Senior Advisor
Experienced operator with a track record building revenue across entertainment and media partnerships.
Extended bio coming soon.
Team Member
Senior Advisor
Strategist with expertise in brand alignment, culture marketing, and properties that define fan experience.
Extended bio coming soon.
Team Member
Senior Advisor
Seasoned advisor specializing in deal structuring and long-term partnership value creation.
Extended bio coming soon.
Team Member
Senior Advisor
Industry veteran with decades navigating partnerships between marquee brands and global sports properties.
Extended bio coming soon.
Team Member
Senior Advisor
Relationship-first operator known for creating uncommon alignment between brand goals and property inventory.
Extended bio coming soon.
Team Member
Senior Advisor
Creative strategist with a background in high-impact activation design across live events and digital channels.
Extended bio coming soon.
Process
How We Work
Discovery & Alignment
We start by listening. Before we recommend anything, we invest time understanding your goals, constraints, culture, and definition of success. No two engagements begin the same way because no two clients are the same.
Strategy & Access
We map the landscape, identify the right partners, and open conversations that move. Our network spans leagues, agencies, brands, and rights-holders — and we use it with precision, not noise.
Execution & Partnership
We stay in. From term sheet to activation, we operate as a true extension of your team — managing complexity, maintaining relationships, and ensuring the deal delivers on what it promised.
Let's Talk
Ready to be
in good company?
Whether you're a brand looking for meaningful partnerships or a property seeking the right advisory partner — we'd like to hear from you.
